At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.Using these online media channels, digital marketing is the method by whichcompanies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.Digital marketing is an enormous system of channels to which marketers simply must on-board their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. “Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”